Brand & Website Design


Establishing your Visual Roots

Perhaps you have an existing brand and website that needs a redesign or maybe it’s time to finally launch a website and you might even have tried the DIY route only to discover it’s harder than it looks!

In a competitive and visual-conscious world a full branding system establishes your business as trustworthy and professional as well as showing a sense of business personality!

You want a website that looks modern yet elegant, be bespoke to you and easy for website visitors to navigate. You know you need a designer to get you set up but after that, well, you need a website that is simple to manage so you can focus on your goals.

The Elm Leaf Studio experience

With nine years professional experience and five years studying design prior, I have now been specialising in website design for five years. My love of design combined with solid coding skills and website strategy enables me to craft a fully on-brand website that not only looks great but works great too.

I’m focussing on working with the Squarespace platform which provides a fantastic website solution for growing small business. When I’m working on a branding/website design project I only work with one client at a time. This enables me to work efficiently and offer a personal experience.

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Elm Visual Identity Package

A design system that can be used to ensure consistent branding across all channels and future marketing.

Main logo and alternate logo design
Colour Palette
Font selection
Brand pattern
Image style
Graphic marks/elements
One collateral item
Brand style sheet

1 week | £695

Ease & Simplicity

Squarespace Website Design

The packages below give a starting point of typical websites and an indication of cost but don’t worry if none of them quite meet your needs as we will discuss your exact requirements during a consultation meeting.

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Seedling Website

Up to 5 page Squarespace website

Lightly customised template

Email marketing sign up form

1 weeks | £795


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Growth Website

Up to 8 page Squarespace website

Moderate customisations

Blog including post migration

Site migration if applicable

Email marketing sign up form

Spot custom graphics

2 weeks | £1595

Establish website icon

Establish Website

Up to 15 page Squarespace website

Comprehensive customisations

Blog including post migration

Site migration if applicable

Email marketing sign up form

Custom graphics as needed

One integration such as shop with up to 5 starter products set up

2 weeks | from £2295


The Design Process

one client at a time, everything complete in less than three weeks

Questionnaire | Consultation | Proposal | Contract | Moodboard approval
Branding | Website prototype | Feedback | Testing | Launch



Why Squarespace?
Running a small business comes with many things to juggle at once and whilst you will want to keep your website maintained you don’t need yet another thing to worry you. You pay Squarespace directly and are not reliant on a designer or agency to keep your website running. Since 2003 it has offered a platform that allows users to easily manage the content on their website.

How much is Squarespace?
Prices may vary but clients typically will need the Business plan or an Online Store option. At first glance the monthly cost may seem a little pricier compared to budget hosting however you don’t then have the costs of update, security and maintenance fees from a developer. Often good hosting for a CMS like WordPress works out similar, if not more.

Will it look templated?
Whilst Squarespace websites start with a template system this does not mean it will look the same as another website using that template because it will be customised and adapted with colours, fonts and layouts bespoke to you. My web development skills ensure I can add custom code to get it looking beyond a template. The benefits to using a robust template/system are a quick website build process and a solid, tested structure that ensures your website looks great across all screen sizes and devices.

What about domain names?
If you choose to go with a Squarespace annual plan they offer a free domain as part of the deal. However I would recommend registering the domain separately with a domain registrar such as 1&1.

Am I ready for a full brand and website design?
For a successful branding and website design you will need to have a clear idea of who your business is for, as well as the messaging and values underpinning it. Before the website start date I will require all content upfront and during an initial consultation we can discuss the requirements for this and how long you might need to prepare.

What support do you offer after launch?
Squarespace offer 24/7 support when it comes to the running of your website. However sometimes you might need some extra support from me to set up a new page or make design tweaks this will be charged at my hourly rate. For customers with ongoing requirements for a designer we can discuss a monthly ‘on call’ designer package starting at a minimum of 3 hours.

Sound great? Get in touch to discuss your project further.